The title of this article at Venture Beat today, "PayPal chief reams employees: Use our app or quit", seems designed as link bait. Is there really surprise in an industry publication that a CEO would want employees to use its own products? On reading the article, though, it seems author Jordan Novet believes PayPal CEO David Marcus is out of line.
If so I could not disagree more.
Please click through to their article and read for yourself, but I will try to summarize here before expressing my thoughts.
Wednesday, February 12, 2014
Tuesday, February 11, 2014
7 Things Your Email Subscription Form Must Do
I should probably start this list with a baseline "must do", which is establish an email subscription form on your Web site.
Email is still the preferred way that consumers want to hear from brands (research work done by ExactTarget) and the only way to get permission is to ask. So build that form.
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