Sunday, October 4, 2015

Fire Charlie. Fire the Tweeter? No, Fire the Manager!

On Saturday, October 3, 2015, the official Twitter account of the Texas Rangers MLB franchise posted a message "Fire Charlie.# bye". The tweet was sent during the blowout loss of the University of Texas Longhorns' football team to the Texas Christian University Horned Frogs. Therefore the Charlie mentioned in the tweet appears to be the Longhorns' football head coach Charlie Strong. According to this ESPN report, the Texas Rangers organization then deleted the Tweet and announced discipline in reaction:
The tweet was posted by a member of the team's social media department who was neither working for the Rangers nor was at Globe Life Park today. Effective immediately, that individual is no longer employed by the Rangers.
Let's break this down and see how effective this immediate action really was.