Not Your Bae
If you aren't following @BrandsSayingBae on Twitter yet, you probably will shortly.
The self-explanatory account finds corporate social media accounts using the slang term "bae" and tweets images of the use with short sarcastic commentary.
Olive Garden, a subsidiary of Darden Restaurants, Inc., really gets me. pic.twitter.com/gVX0TKBvxT
— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
By simply holding up a mirror to the practice of established mainstream brands using slang, @BrandsSayingBae manages to skewer the strategy as a flawed attempt for achieving relevance.
