I love the new Intuit TurboTax commercials (60 and 90 second versions) that have been running during the NFL playoffs here in the U.S.
Clearly an appeal to ego, it manages to dismiss fears of doing your own taxes by placing it in the context of financial experiences like buying a house or getting a new job as well as strong emotional ones like marriage and child birth.
The John C. Reilly narration is professional and folksy at the same time.
Though the spot is meant for traditional broadcast media, the Intuit team has made it available on their YouTube page.
Coincidentally, this happens to be a great place to find information on how to use the TurboTax site.
In addition, the social media team is leveraging the content and making use of the theme.
You had a big year. Celebrate all the things you did, and will do. Get your taxes done right with TurboTax. http://t.co/XDAXz1ZEvy
— TurboTax (@turbotax) January 2, 2014
Very well done, and inspiring in more ways than one.
No comments:
Post a Comment