Movable Ink: 65% of US email opened 1st on Mobile Device

If you needed any other reminder to make sure your email is at least mobile aware, the latest from Movable Ink should serve.

According to the Movable Ink 2013 Q4 Consumer Preference report, in the US market 65% of email is first opened on a mobile device.

How to make sure your email is at least mobile aware?

• Subject line length - get the point across in the first 30 characters
• Pre-header - use that pre-header as a valuable way to preview the message in the inbox list. Don't waste it on text for navigational menus.
• Button size - make sure the call to action buttons are at least 24x24 so that thumbs can easily hit it and